by MikeGale » Mon Mar 15, 2010 5:00 pm
There are attempts to do something about it out there. None I've seen hit the sweet spot yet but they are interesting examples to learn from.
(StumbleUpon, Alexa ratings (a whole site, not a page = a mistake), that open directory...)
Ultimately I feel that the one size fits all idea is at the centre of the problem. Consider the number of SEO people who contributed to that graph. There are hordes of people, some very bright, who are working to up ratings irrespective of content quality. The evil part of the work they do skews results and is a major problem. Keywords and descriptions fell because of them. A general solution for everybody's problem is both impossible to achieve and doomed, because of the tender attentions of these guys.
Social networks are part of the solution, though these are all experiments at present and some of the experiments are run by idiots. They are also trying some sort of one size fits all while regularly slipping into immoral behaviour as they try to make a buck.
There's a few principles that haven't yet got through to the people who design this stuff, but with the evidence strewn all around they'll eventually realise.
Ultimately it will settle out and be a better world for those who have the determination and who have a plan.
In the meantime I still get tweets in response to searches. (I don't think one these, in search results, has ever been any use at all). The secret will be to find ways to completely exclude a large part of the web/infosphere, leaving material with at least minimal quality.
I think it will come down to personal initiaitive and groups of like minded people to fix it.