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rel="nofollow", rel="ugc", and rel="sponsored"

Posted: Mon Mar 30, 2020 6:33 pm
by Albert Wiersch
You've probably heard of "nofollow" links, but have you heard about "ugc" and "sponsored" links?

If not then you may want to read Qualify your outbound links to Google.

These relatively new "rel" values ("ugc" and "sponsored") will be recognized in the next update to CSS HTML Validator 2020.

Extra credit: Where does Google recommend invalid HTML on that page?

Related aricle: Google to treat nofollow link attribute as a ‘hint’