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Hiding text and content from search engines

Posted: Tue May 25, 2010 2:29 pm
by Albert Wiersch
I've just added a new SEO message to CSE HTML Validator when "display: none" or "visibility: hidden" is used:
Using "display: none" or "visibility: hidden" to hide text may be considered spamming and "black hat SEO". Be sure not to purposely use this technique to hide text and content for search engine purposes.

Here is an article related to the topic:
http://searchengineland.com/is-hiding-c ... -seo-13643

So this is another "black hat SEO" technique to avoid... but if using it legitimately it may be OK (hopefully).

Re: Hiding text and content from search engines

Posted: Mon Jul 18, 2011 11:19 pm
by rag_gupta
Can you tell if I move a div with left margin of -5000px so that it disappears from the screen then will it be a black hat seo technique?

Re: Hiding text and content from search engines

Posted: Tue Jul 19, 2011 12:21 am
by Albert Wiersch
rag_gupta wrote:Can you tell if I move a div with left margin of -5000px so that it disappears from the screen then will it be a black hat seo technique?
Personally, I'd consider hiding text to be "black hat" but I'm not sure how much harm, if any it would do. Plus, I suspect it wouldn't do that much good either... but these are just my thoughts.

I did find this interesting link:
http://www.vertstudios.com/blog/google-hides-its-text/

Re: Hiding text and content from search engines

Posted: Mon Jul 21, 2014 8:31 am
by yoginetindia
Around year 2005 to 2010 we used to have invisible text using div tags and used to stuff keywords with <h1> and <h2> . At that time it use to work very effective and shows immediate results .

But now its different game altogether especially after series of Panda updates . Now don't try to over stuff hidden keywords or act smart by applying black hat SEO techniques you will get caught easily and removed from whatever ranking you were getting.

Even if you are not caught these tricks don't work now days because off-page optimization plays major role in determining the ranking
Hope reply helps

greetings
Manmeet
Yoginet