For general web development questions that are not specifically related to CSS HTML Validator. This includes (but is not limited to) general HTML, CSS, Accessibility, JavaScript, and SEO questions.
Make sure your site validates with W3C it helps.
Use the <h> tags for titled information
Put in a xml site map
Use a blog such as wordpress you can feed from that.
use the meta tags "description" and "keywords"
Simple things like this will bump you up the ladder a little further and cost nothing at all!
The <h> tag can be placed anywhere within your <body> tag of your html. Bascially the lower the number the more importance the bots indexing your site will put on it. So for example a main title on a page should always be a <h1> tag where as a sub heading could be something like a <h3> or <h4> tag. These tags are pretty important to the bots trawling the net for indexing for the SEs as they will read such tags well before picking up the <p> tag.
Here is an example copy and paste into your html editor