I do use AdWords, but do not currently use the "Display Network".
I have been receiving several cards from Google lately (in the postal mail), and one of them was regarding the Display Network.
Here are some links I found that were informative as to whether one should use the Display Network or not:
Should I use the Google display network in Google AdWords?
Three reasons why you should use Google’s Display Network
Google Display Network: The Black Hole of PPC?
Any thoughts or comments? I'd especially like to hear from people who do use Google's Display Network.
It looks like some experimenting might be in order.
Thanks.
Google Display Network
- Albert Wiersch
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Google Display Network
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