The "em" Element

Use the "em" element to stress emphasis for its contents. Nest "em" elements for increasing levels of emphasis. Don't use "em" as a generic "italics" element or only for presentation. Don't use it to convey importance (use "strong" for importance).

Attributes for "em"
TypeAttribute List
'Standard' Attributes(none)

Recommended Links

Accessibility Information & Tips

  • Use semantic markup elements like "em", "strong", "cite", "blockquote", "q", "quote", "sub", and "sup" when appropriate. Use "em" and "strong" to indicate structural emphasis, use "blockquote" for long quotations which may require paragraph breaks, use "q" for short inline quotations, and use "sub" and "sup" for subscripts and superscripts. Visit for more information.

Search Engine Optimization (SEO)

  • Emphasizing or italicizing keywords (with the "em" element) may improve rankings. Similarly, using strong text or bolding keywords (with the "strong" element) may also improve rankings. Some sources say that italicizing may have more benefit than bolding.

Search Engine Links (for more information)

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