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Home Help: <em> element

The <em> Element

Inline Text Semantics

Use the <em> element to stress emphasis for its contents. Nest <em> elements for increasing levels of emphasis. Don't use <em> as a generic <italics> element or only for presentation. Don't use it to convey importance (use <strong> for importance).

Attributes for <em>
TypeAttribute List
'Standard' Attributes(none)
New HTML5 Attributes"popover"

Recommended Links

Accessibility Information & Tips

  • Use semantic markup elements like <em>, <strong>, <cite>, <blockquote>, <q>, <quote>, <sub>, and <sup> when appropriate. Use <em> and <strong> to indicate structural emphasis, use <blockquote> for long quotations which may require paragraph breaks, use <q> for short inline quotations, and use <sub> and <sup> for subscripts and superscripts. Visit https://www.w3.org/TR/WCAG20-TECHS/H49 for more information.

Search Engine Optimization (SEO)

  • Emphasizing or italicizing keywords (with the <em> element) may improve rankings. Similarly, using strong text or bolding keywords (with the <strong> element) may also improve rankings. Some sources say that italicizing may have more benefit than bolding.

Search Engine Links (for more information)

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