Use the "i" element to markup text in an alternate voice or mood, or otherwise offset from the normal prose in a manner indicating a different quality of text. Don't use "i" as a generic "italics" element or only for presentation. Use "em" to stress emphasis and "strong" to stress importance.
Attributes for "i"
- The "em" element (for emphasized text) or the "cite" element (for citations) may be more appropriate than the "i" element. Use the "i" element only if text is in italics by convention. Many web authors use the "i" element when the "em" element would be more appropriate.
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