Inline Text Semantics
Use the <strong> element to indicate strong importance for its contents. Nest <strong> elements for increasing levels of importance. Don't use <strong> as a generic <bold> element. Use <em> to convey emphasis.
Attributes for <strong>
Type | Attribute List |
'Standard' Attributes | (none) |
Recommended Links
Accessibility Information & Tips
- Use semantic markup elements like <em>, <strong>, <cite>, <blockquote>, <q>, <quote>, <sub>, and <sup> when appropriate. Use <em> and <strong> to indicate structural emphasis, use <blockquote> for long quotations which may require paragraph breaks, use <q> for short inline quotations, and use <sub> and <sup> for subscripts and superscripts. Visit https://www.w3.org/TR/WCAG20-TECHS/H49 for more information.
Search Engine Optimization (SEO)
- Emphasizing or italicizing keywords (with the <em> element) may improve rankings. Similarly, using strong text or bolding keywords (with the <strong> element) may also improve rankings. Some sources say that italicizing may have more benefit than bolding.
Search Engine Links (for more information)