The "strong" Element

Use the "strong" element to indicate strong importance for its contents. Nest "strong" elements for increasing levels of importance. Don't use "strong" as a generic "bold" element. Use "em" to convey emphasis.

Attributes for "strong"
TypeAttribute List
'Standard' Attributes"amp-access", "amp-access-hide", "fallback", and "placeholder"

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Accessibility Information & Tips

  • Use semantic markup elements like "em", "strong", "cite", "blockquote", "q", "quote", "sub", and "sup" when appropriate. Use "em" and "strong" to indicate structural emphasis, use "blockquote" for long quotations which may require paragraph breaks, use "q" for short inline quotations, and use "sub" and "sup" for subscripts and superscripts. Visit http://www.w3.org/TR/WCAG20-TECHS/H49 for more information.

Search Engine Optimization (SEO)

  • Emphasizing or italicizing keywords (with the "em" element) may improve rankings. Similarly, using strong text or bolding keywords (with the "strong" element) may also improve rankings. Some sources say that italicizing may have more benefit than bolding.

Search Engine Links (for more information)

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